Resilient Business,

Resilient World

November 3-5, 2015 • San Francisco

November 3-5, 2015
San Francisco


Messaging that Works: Transforming Consumer Emotion into Action

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Session Description

Do you want to get your consumers to buy your green products or to recycle your products more? This session shares the methodology and experience of five large brands who together are road-testing consumer messaging based on functional, emotional, and social benefits. We will explore our unique methodology, created with the support of experts at Stanford University, to help you understand how you can set up your own test to determine what is more effective with your consumers—for example, which functional benefits or emotional benefits sell better than typical green messaging? Experts from BSR, communications specialist Futerra, household brand name Johnson & Johnson, and sustainable fashion start-up Remake will share the insights and learnings we’ve gathered from our multi-brand testing initiative.

Scheduled Speakers

Ayesha Barenblat

Ayesha Barenblat

Founder and President

Rachel Kaufman

Rachel Kaufman

Senior Manager, Global Sustainability Marketing
Johnson & Johnson

Solitaire Townsend

Solitaire Townsend


Elisa Niemtzow

Elisa Niemtzow

Director, Consumer Sectors

Featured Sponsor

3BL Media

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Premier Support Provided By The Rockefeller Foundation

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