Solitaire Townsend is passionate about making sustainability desirable. She co-founded the change agency Futerra to leverage the logic of sustainability and the magic of communications. Townsend was named Ethical Entrepreneur of the Year 2008, is Chair of the Green Energy Scheme, and member of both Telefónica and Danone Group sustainability advisory boards. She was also a founding member of the United Nations Taskforce on Sustainable Lifestyles. Before co-founding Futerra in 2001, Townsend worked as a sustainability advisor for BT, the United Nations, and the BBC. Today she is obsessed with ways to delight customers with sustainability benefits.
BSR (Business for Social Responsibility) is a global nonprofit organization that works with its network of more than 250 member companies and other partners to build a just and sustainable world. From its offices in Asia, Europe, and North America, BSR develops sustainable business strategies and solutions through consulting, research, and cross-sector collaboration. Visit www.bsr.org for more information about BSR’s 25 years of leadership in sustainability.