November 3-5, 2015 • San Francisco
November 3-5, 2015
Susan McPherson is a serial connector, cause-marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises including Intel, Girl Rising, Positive Luxury, JCPenney, THNK, The School of Creative Leadership, and Plum Alley. She is a regular contributor to the Harvard Business Review, Triple Pundit, and Forbes and has more than 25 years’ experience in marketing, public relations, and sustainability communications. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.
“The mobile app was very helpful in connecting with people before and during the event.”