Susan McPherson is a serial connector, cause-marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises including Intel, Girl Rising, Positive Luxury, JCPenney, THNK, The School of Creative Leadership, and Plum Alley. She is a regular contributor to the Harvard Business Review, Triple Pundit, and Forbes and has more than 25 years’ experience in marketing, public relations, and sustainability communications. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.
BSR™ is an organization of sustainable business experts that works with its global network of the world’s leading companies to build a just and sustainable world. With offices in Asia, Europe, and North America, BSR™ provides insight, advice, and collaborative initiatives to help you see a changing world more clearly, create long-term business value, and scale impact.