Susan McPherson is a serial connector, cause-marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises including Intel, Girl Rising, Positive Luxury, JCPenney, THNK, The School of Creative Leadership, and Plum Alley. She is a regular contributor to the Harvard Business Review, Triple Pundit, and Forbes and has more than 25 years’ experience in marketing, public relations, and sustainability communications. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.
BSR (Business for Social Responsibility) is a global nonprofit organization that works with its network of more than 250 member companies and other partners to build a just and sustainable world. From its offices in Asia, Europe, and North America, BSR develops sustainable business strategies and solutions through consulting, research, and cross-sector collaboration. Visit www.bsr.org for more information about BSR’s 25 years of leadership in sustainability.