Susan McPherson is a serial connector, cause-marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation, and visibility to corporations, NGOs, and social enterprises including Intel, Girl Rising, Positive Luxury, JCPenney, THNK, The School of Creative Leadership, and Plum Alley. She is a regular contributor to the Harvard Business Review, Triple Pundit, and Forbes and has more than 25 years’ experience in marketing, public relations, and sustainability communications. McPherson founded and hosts the bi-weekly #CSRChat on Twitter.
BSR is a sustainable business network and consultancy focused on creating a world in which all people can thrive on a healthy planet. With offices in Asia, Europe, and North America, BSR provides its 300+ member companies with insight, advice, and collaborative initiatives to help them see a changing world more clearly, create long-term value, and scale impact.